11.22.2009 – Los Angeles, CA (Vi-PR)– At a recent ViSalus Sciences® national convention in Tampa, Florida, CEO Ryan Blair announced a new initiative that will leverage the company’s Vi-Shape® Nutritional Shake Mix to help feed hungry children healthy meals through the Body By Vi™ Community Challenge.

Immediately following the public launch of the Body By Vi Community Challenge at a national ViSalus convention in Tampa, Co-Founders Ryan Blair, Nick Sarnicola, and Blake Mallen, were eager to pledge the first 15,000 meals. “Our company is founded in name and spirit on the pillars of Life, Health, and Prosperity,” said ViSalus Chief Marketing Officer, Blake Mallen. “To us, Prosperity is about much more than financial freedom; it’s about the ability to give back to the people and causes that touch your heart.” Chief Sales Officer Nick Sarnicola explained how he was humbled to have an opportunity to combine the benefits of ViSalus products with the giving spirit of the ViSalus community. “To have great products is one thing,” said Sarnicola. “To have a great product that children can benefit from and enjoy is another. For our community to make this product available for free to the children who need it most is the ultimate form of contribution we can achieve.”

Founder Ryan Blair was inspired to launch the cause to help feed hungry children after witnessing the impact that the ViSalus community could make in a local community on a recent trip to Jamaica. The initial goal of the Body By Vi Community Challenge is to serve 100,000 healthy meals to children – starting in the United States and spreading globally through strategic campaigns and distributor outreach. “There are too many children in this world who don’t have a fighting chance because they simply don’t have the means to get the nutrition their bodies need each day. To succeed at school, on the athletic field, or simply to grow up to be healthy, nothing is more important than nutrition, and I hope the children of the world know we don’t plan on stopping at 100,000 meals,” said Blair.

To request more information on how to take part in the Body By Vi Community Challenge to help feed hungry children, please visit HelpFeedHungryChildren.org.

About ViSalus Sciences®
ViSalus Sciences®, with headquarters in Troy, Michigan and Los Angeles, CA, is a leading Weight Management and Nutritional Supplement maker utilizing the direct selling channel to distribute its products. ViSalus is the company behind the Body by Vi™ Challenge, a health transformation program helping people achieve their weight loss and fitness goals for a chance to win over $100,000 per year in total prizes.

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